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Lifestyle photography

According to Wikipedia, Lifestyle photography is a kind of photography which mainly aims to capture portrait/people in situations, real-life events or milestones in an artistic manner and the art of the everyday. The primary goal is to tell stories about people’s lives or to inspire people in different times. A lifestyle photographer is not only a portrait or people photographer and loves/enjoys photography as art in everyday life, but is believed to be talented in photography that can also do well in many other disciplines of photography.

Lifestyle photography is the opposite of look-at-me-and-say-cheese type of portraiture. Lifestyle photography has been around for as long as there has been cameras, but previously it was called photojournalism. True lifestyle photography, however, is more than taking candid shots. It is about capturing images that reveal a story. A personality. A relationship. A feeling.

We capture details – a touch of a hand, an eye-contact moment, close-ups of a lacy dress or a shoe buckle, footprints in the sand. We also shoot your environment – the little details in baby’s room, the linen that you had especially made, the flowers in your garden, autumn leaves lying around, your favourite couch or grandma’s old piano.

Typically lifestyle photography is done fly-on-the-wall style. You will not be asked to look at the camera. You will not be asked to look in a specific direction or smile on call. You go about your daily business in your regular surroundings, or location of your choice like a park coffee shop or any other place that you regularly frequent. During your session, you play, talk, walk around, interact, laugh and be silly, or serious.

It is a very natural and relaxed shoot with no pressure for you to lift your chin, tilt to the left and give generous, genuine smiles on queue. I personally love lifestyle photography because it tells a story. It tells of your real life, actual moments. It’s real, it’s not faked and it feels natural. And as a result the images evoke real emotion and real memories. It captures things that you don’t even realise are around you, the fall of a strand of hair, a moment between siblings that you never saw, your spouse stealing a glimpse.

If you are tired of studio pictures, or want to change things up for your annual family photo shoot, do consider having lifestyle portraits done. Consider it a normal day, but one that you will never be able to forget when you get to see what others see when they look at you.

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